Apple iPhone 16 Pro & 16 Pro Max: Bigger, Faster, More Intelligent than ever before!

The long-anticipated iPhone 16 Pro / 16 Pro Max was debuted by Apple on 9th September 2024 sending tails wagging & every die-hard Apple fan tickled pink with excitement & one question on their mind – should I upgrade? We see you 😉 Let’s unpack the awesome new iPhone 16 Pro / 16 Pro Max to see if you’re ready for next-level power!

Read on for the juicy details, I dare you…

Display & Design

The Apple iPhone 16 Pro & 16 Pro Max has THE largest, clearest display ever seen before on an iPhone – a huge jump from the 15 Pro Max at 6.7 inches to 6.9 inches on the 16 Pro Max & 6.1″ to 6.3″ on the 16 Pro with a crystal clear resolution bump from 2796 x 1290 on the 15 Pro Max to 2868 x 1320 on the 16 Pro Max. Smartphone shopping enquiries are often focused on camera specs & this is often compared with cheaper asian brands, without considering its life partner – display! It’s the more technical, less interesting twin-sister, but without a good display to match, all those “Megapixels” ain’t fooling anyone if you can’t actually SEE them now!

Smartphones are in essence, SCREENS before they’re anything else & if you’re looking for the best, you probably want to start here! With the 16 Pro graphics every experience is immersive so if you’re gaming or looking through your cherished Christmas videos, you’ll be forgiven for drifting off into your own little world. And as they say, size matters & everyone has a preference with their smartphones, so if you’re looking for a screen that’s more compact or something luxuriously large to get the best experience out of your daily tasks like reading, document viewing & signing, taking a snap, or scrolling the socials – the new iPhone 16 Pro & 16 Pro Max has got you covered in style!

Alright now, Style & Security go hand-in-hand – the last thing you want is to replace a screen on that new baby, so Apple has included the latest-generation Ceramic Shield Glass – the formulation is 2x stronger than glass on any other smartphone on the market!

In addition, you’ve finally got the long-anticipated Always-On & ProMotion technology so you can take a quick glance to see notifications or check the time without unlocking your device.

Apple has managed to integrate powerhouse features into a stunning lightweight yet durable design featuring the slimmest Titanium bezels to grace an iPhone at just 1.2mm from its predecessor’s 1.55mm & all that in a sophisticated colour palate with the new Desert Titanium as the main character & the much-loved Natural Titanium, Black Titanium & White Titanium.

THAT NEW, NEW

You may have heard the buzz about the new Camera Control button that allows for easier camera control, seamless capture in the mo’ ¹ & faster access to photo & video tools. The Camera Control button Improves your cameraman skills with a hardware-software integration that enables swift initiating, capturing photos, video recording. It also uses a Capacitative Sensor for touch interactions, Tactile Switch that powers the click experience & High-Precision Force Sensor that enables a light press gesture.

Your inner photographer will thank you for the new Camera Preview function that helps you frame the shot & adjust control options such as zoom, exposure & depth of field to capture the magic like a Pro by simply sliding your finger on the new Camera Control button. Even Grandma can take Insta-worthy snaps now! And you can cancel that gimmicky “Take better pics on iPhone” course now, you’re welcome ☺️

Later this year, an update will unlock Visual Intelligence to helps users learn about objects & places faster than ever before! You’ll be able to click & hold Camera Control to access restaurant ratings, view opening hours, add an event or meeting onto your calendar from a flyer & even identify a dog breed! You’ll have access to third-party tools like finding out where to buy an item on Google, ChatGPT‘s problem-solving skills without compromising your privacy.

Camera

Speaking of camera, in addition to the stunning Lidar Sensor which detects distance of objects & people to accurately adjust focus, you’ve got a new & improved Pro Camera system with an upgraded Ultra-wide angle lens from 12MP on the 15 Pro / Pro Max to 48MP on the iPhone 16 Pro & 16 Pro Max AND an upgrade to the 4K Videography capabilities with 120 FPS now (Frames-per-second) to elevate your Slo-Mo action! A HUGE leap from the 15 Pro Max’s 60 FPS!

Upgraded, Professional Quality Audio & Audio-Editing

Both Pro models feature four NEW studio-quality mics that preserve true-to-life recorded sounds, and video can now be captured in Spatial Audio for immersive listening with AirPods, Apple Vision Pro, or a surround sound system. The iPhone 16 Pro & 16 Pro Max also introduces creative new ways to edit video sound with Audio Mix, allowing you to adjust your sound after capture to focus on the voice of the person on camera, make it sound like the video was recorded inside a professional studio, or position vocal tracks in the front and environmental noises in surround sound. With wind noise reduction, powerful machine learning algorithms reduce unwanted noise for better audio quality.

WiFi & Battery: Power at its peak!

Apple has upgraded WiFi to WiFi 7 – Apple users have long complained about the WiFi connectivity disruptions & this is very welcome WiFi upgrade is expected to improve the stability & performance of your WiFi connections.

All this magic must be backed with power & boy has Apple hooked the iPhone 16 Pro up! With the largest battery ever on an iPhone, the 16 Pro Max can achieve up to 33 hours of video playback compared to the 15 Pro Max’s 29 hours. Eskom will thank you…

And when you do need to charge your iPhone, it now supports 25W Super Fast MagSafe charging AND 45W USB-C Super Fast Charging so you can finally fare against the Korean fans. Welcome to the 21st century, Apple!

Apple Intelligence

The iPhone 16 lineup features Apple Intelligence weaved into the DNA of your iPhone to create an elevated, seamless user-experience across tasks. With an array of features powered by Apple silicon and generative models to understand language and images, simplify tasks, and ensure data privacy with Private Cloud Compute to name a few.

Writing Tools will help you rewrite, proofread & summarise text, while Siri integrates more deeply with a new design and enhanced capabilities creating a more natural experience.

Reading Tools allow iPhone 16 Pro users to see summaries of the most important information in each email saving you the task of previewing.

Additional features like Image Playground and Genmoji creation will roll out later, enhancing user experience with personalized intelligence and actions across apps. Image Playground allows you to create playful images in moments & Genmoji gives you next-level ability to create original Genmoji by simply selecting a friend’s photo or typing a description

So much more to explore on the new iPhone 16 Pro & 16 Pro Max. So start exploring by ordering yours from South Africa’s favourite online Smartphone store – with the fastest delivery lead time nationwide, the best deals and unmatched service, we endeavour to make your upgrade experience a phenomenal one!

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1. ‘moment’ – for the cool kids ↩︎